Apple launched a promotional Apple News+ offer this week that nets new users free access to the service for three months, two months longer than the typical one-month trial.
The standard Apple News+ trial period is capped at one month. Apple’s news service is available for $9.99 a month or as part of the $29.95 Premiere Apple One bundle.
This week’s promotion arrives as Apple struggles to gain new subscribers amid a tepid response from both customers and participating publications. In July, Apple issued a similar program to woo back former subscribers.
Apple rarely publicizes figures for Apple News, but in April said the service had 125 million users across its free and paid tiers.